AMALGAMATED APPLIANCE HOLDINGS LD - Russell Hobbs trademark secured

Russell Hobbs trademark secured

Amalgamated Appliance Holdings Limited
Incorporated in the Republic of South Africa
(Registration number 1997/004130/06)
Share Code: AMA ISIN: ZAE000012647
(“AMAP” or “the Company”)

“RUSSELL HOBBS” TRADEMARK SECURED

AMAP is pleased to announce that, effective 26 September 2012, a wholly owned subsidiary has
concluded an agreement to extend its rights to the Russell Hobbs licence to include all categories of
goods (other than batteries and pet products) (“categories”) and all countries in Sub-Saharan Africa
and the Indian Ocean Islands (the "Territory"). These extended rights will apply for a period of 18
years and thereafter AMAP will purchase and acquire the Russell Hobbs Trademark (“the
Trademark”) for all categories in the Territory.

In order to maximise the effect of the amended Russell Hobbs licence agreement, and to expand
sales into the Territory, AMAP has entered into a consultancy agreement, with Applica Consumer
Products Incorporated USA, who will assist AMAP in the short to medium term with the necessary
marketing support and category information. The value of these consultancy services is R51m.

AMAP believes that these transactions present a substantial opportunity to increase its current market
share in the new categories of goods, as well as increase its penetration into the Territory as part of
its export drive.

Johannesburg
27 September 2012
Sponsor: Bridge Capital Advisors (Pty) Limited

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