Trading statement S A FRENCH LIMITED Incorporated in the Republic of South Africa (Registration number 1982/009174/06) Share code: SFH ISIN: ZAE000108890 (“SA French” or “the Company” or “the Group”) TRADING STATEMENT In terms of paragraph 3.4(b) of the Listings Requirements of the JSE Limited, companies are required to publish a trading statement as soon as they have a reasonable degree of certainty that the financial results for the current reporting period will differ by more than 20% from those of the previous corresponding period. SA French accordingly advises shareholders that it expects the Group`s headline loss per share for the year ended 30 June 2012 to be between a loss of 0.05 cents and a loss of 1.50 cents per share, compared to the headline loss of 7.86 cents per share for the previous corresponding period. Losses per share for the year ended 30 June 2012 are estimated to be between 0.22 and 1.86 cents per share, compared to a loss of 8.52 cents per share for the previous corresponding period. The above information has not been reviewed or reported on by the Group`s external auditors. It is anticipated that the results for the year ended 30 June 2012 are to be published on or about 27th September 2012 and the annual report to be posted before the end of December 2012. Johannesburg 21 September 2012 Designated Adviser: PSG Capital (Pty) Limited Corporate Adviser: Afrasia Corporate Finance (Pty) Limited Date: 21/09/2012 01:20:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.