Dealing in securities by a director, an associate of a director and a director of a major subsidiary ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE code: ELI ISIN: ZAE000103081 (“Ellies”) DEALING IN SECURITIES BY A DIRECTOR, AN ASSOCIATE OF A DIRECTOR AND A DIRECTOR OF A MAJOR SUBSIDIARY Shareholders are advised of the following information relating to the dealing in securities by an associate of a director of Ellies and by a director of a major subsidiary of Ellies. Name of associate Berrywood Investments 10 (Proprietary) Limited Name of director: Ellie Salkow, 100% shareholder of Berrywood Investments Transaction date: 10 August 2012 Class of securities: Ordinary shares Nature of transaction: Off market Zero cost collar hedge over 3 075 000 Ellies shares in 8 equal tranches of 384 375 each with, in each case, a put strike price of R5.63 and a call strike price of R8.85 and with twice monthly expiry dates from 16 October 2014 to 22 January 2015 Name of director: Gary Wiltshire Name of subsidiary company: Ellies (Proprietary) Limited Transaction date: 10 August 2012 Class of securities: Ordinary shares Nature of transaction: Off market forward purchase of 700 000 Ellies ordinary shares expiring 10 August 2013 Price per security: R6.768 Total value: R4 737 600 Clearance to deal received: Yes Name of director: Ryan Otto Transaction date: 10 August 2012 Class of securities: Ordinary shares Nature of transaction: Off market purchase of contracts for difference in respect of 986 169 shares at R6.2548 per share Total value: R6 168 289.86 Clearance to deal received: Yes 14 August 2012 Sponsor Java Capital Date: 14/08/2012 09:03:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.