MICROMEGA HOLDINGS LIMITED - Nosa concludes co-branding agreement with North Safety Products (Africa)

Nosa concludes co-branding agreement with North Safety Products (Africa)

MICROmega HOLDINGS LIMITED
(Registration number 1998/003821/06)
(Incorporated in the Republic of South Africa)
Share code: MMG ISIN code:ZAE000034435
(“MICROmega” or “the company”)

NOSA CONCLUDES CO-BRANDING AGREEMENT WITH NORTH SAFETY PRODUCTS (AFRICA)

MICROmega’s subsidiary company NOSA has concluded a five year co-branding agreement with
North Safety Products (Africa), a division of the North Safety Products Global group. The
agreement means that approximately 275,000 hard hats with the NOSA brand will be sold in the
South African market on an annual basis.

This is the third agreement with suppliers of personal protective equipment (PPE) concluded by
NOSA. The other two agreements include a five year contract with BATA Industrials’ who are co-
branding their entire safety footwear range; and a ten year contract with Bull Workwear, a
manufacturer of overalls and protective wear. Since the rebranding more than 1.2 million BULL
NOSA branded PPE garments have entered the market annually.

“The idea behind these initiatives is that the workforce will be continuously engaging with the
NOSA brand and what it represents”, says Justin Hobday, NOSA Managing Director. “Over the past
60 years NOSA has become synonymous with stringent health and safety compliance. Each time a
worker puts on the protective clothing they will see the NOSA logo and this will hopefully affirm
what the NOSA safety systems represent in the workplace”.

North Safety Products has been supplying PPE to South Africa for over 50 years. “The ongoing
investment in product development and improvement ensures that North Safety products meet
customer expectations and international standards and specifications”, says Louis Antonopoulos,
National Commercial Manager of North Safety Products. “So who better to jointly-brand a range of
our hard hats with than the leaders in HSE? NOSA was an obvious choice for us to partner with as
they have a strong brand in the safety industry and this lends credibility to our products”,
Antonopoulos adds.

Greg Morris, Chief Executive Officer of MICROmega states: “There is more pressure on companies
to prioritise occupational health and safety in the workplace. As a result there has been an increased
demand for NOSA’s products and services which has in turn contributed to the company’s growth
and diversification”. NOSA will receive royalties for the use of its brand on the PPE, but more
importantly, these initiatives will hopefully improve the health and safety performance of companies
across Africa.

13 August 2012

Sponsor
Java Capital
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