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CLR CLRP - Clover Industries Limited - Clover SA Expands Executive Team; Appoints Elton Bosch as a director of Clover SA CLOVER INDUSTRIES LIMITED (Incorporated in the Republic of South Africa) (Registration number 2003/030429/06) JSE Ordinary share code: CLR ISIN: ZAE000152377 JSE Preference share code: CLRP ISIN: ZAE000152385 CLOVER SA EXPANDS EXECUTIVE TEAM; APPOINTS ELTON BOSCH AS A DIRECTOR OF CLOVER SA Portfolio of responsibilities to include business development, Africa and risk management Clover Industries Limited is pleased to announce the appointment of Elton Bosch to the Clover S.A. Proprietary Limited ("Clover SA") executive committee with effect from 1 June 2012. Mr Bosch`s portfolio will include business development, Africa and risk management. He will also serve as a director on the board of Clover SA. Elton Bosch will join Clover from Deloitte where he is a partner and the regional leader responsible for the Deloitte Risk Advisory division in Pretoria. Mr Bosch holds a BCom (Hons) and CA (SA) qualification. During his tenure at Deloitte, Elton gained extensive experience in the private and public sectors and was also extensively involved in Scientific Research at the CSIR and the ARC, on a host of issues confronting the South African economy, including agricultural reform. He is registered with IRBA and SAICA, and was a member of SAICA`s Accounting Practices Committee (APC), which is responsible for all accounting technical standards in South Africa. Chief Executive Johann Vorster, commented: "We are pleased to welcome Elton to Clover SA`s executive team and look forward to his contribution towards our strategic and operational objectives. "Elton is known to Clover SA and his appointment forms part of our ongoing process aimed at identifying the skills to enhance the dynamics within the company and to best capitalise on the many opportunities following our listing on the JSE." ENDS ENQUIRIES Clover Industries Limited +27 (0) 11 471 1702 Johann Vorster - Chief Executive +27 (0) 82 462 0083 Manie Roode - Deputy Chief Executive +27 (0) 82 466 7848 College Hill +27 (0) 11 447 3030 Frederic Cornet +27 (0) 83 307 8286 Morne Reinders +27 (0) 82 815 1844 NOTES TO EDITORS OVERVIEW Operating in one form or another since 1898, Clover has enjoyed a long and successful history as part of the development of South Africa`s dairy and Fast Moving Consumer Goods industry. Today, Clover is a leading and competitive branded consumer goods and products group operating in South Africa and other selected African countries with core competencies in: - The production of dairy and non-dairy consumer products - The distribution of chilled and ambient consumer products - The sales and merchandising of fast moving consumer goods Clover produces and distributes (for itself and other FMCG companies) a diverse range of dairy and non-dairy consumer products to consumers and customers though one of the largest and most extensive distribution networks in South Africa. The business platform, created and sustained by the dairy business, provides the perfect platform for the Group to reach an extensive cross section of South African customers and consumers. Clover`s business platform spans the breadth of the value chain from production to sales and integrates key value-added support services such as logistics, supply chain management, sales and merchandising. Clover`s market penetration (Clover delivers to approximately 14,000 delivery points across South Africa) coupled with its value-added services offering and high frequency of delivery, positions Clover to exploit attractive opportunities for organic and acquisitive growth. Clover was converted from a co-operative society into a public company in 2003. Subsequent to the conversion, Clover has evolved into a dynamic demand-driven branded consumer products business with attractive growth prospects. As part of its evolutionary process, Clover implemented a capital restructuring on 31 May 2010 which was a milestone in Clover`s corporate development and resulted in both economic benefits and voting control vesting in the ordinary shares. In addition, the delinking of the ordinary shares from the delivery agreements enabled persons other than dairy producers to acquire ordinary shares, facilitating Clover`s ability to raise equity capital. Capital scarcity has historically been a key constraint for Clover`s growth and development. CORPORATE STRATEGY Clover`s corporate strategy is to build onto existing competencies within the Group and to establish a culture of exceptional performance with a view to creating a platform for future market expansion. Key to all of Clover`s activities is the expansion of capacities to share in the strong growth in consumption in the product segments in which it has a leading market share. Clover has identified a unique set of strategic pillars on which the success of the business is founded. These strategic pillars are managed and measured by the company across all business activities by means of a Balanced Score Card. The strategic pillars are: - To optimise the brand portfolio - To simplify and reduce costs in the supply chain by changing the operational model to fit with the business model - To increase market share through sales and distribution by leveraging off Clover`s strong distribution capabilities (Clover`s aim is to constantly redesign service offerings to customers and Principals in order to increase sales volumes and profitability of the route to market) - To actively support the business in the most effective and efficient manner - To constantly adapt Clover`s Human Resources capabilities in order to fit its business model - To successfully complete value-enhancing capital projects through proper planning, project management and the tracking of the business case benefits and - to actively seek value-enhancing corporate activity COMPETITIVE STRENGTHS Clover is a market leader in the production, distribution, sales and merchandising of branded consumer goods. Clover`s leading market position is a result of its ability to leverage its core competencies across its product portfolio sustained by: 1. An iconic South African consumer brand with market recognition and pricing power 2. Exposure to an attractive industry with favourable fundamentals 3. Access to one of the largest chilled and ambient distribution networks in South Africa 4. Value-enhancing optimisation and expansion projects (Project Cielo Blu) 4. Strong and unique relationships with its milk producers 5. Attractive growth opportunities 6. Dynamic management team with significant experience in the dairy and FMCG business BRANDS CLOVER BRANDED CLOVER DUAL- STAND-ALONE ENDORSED NON-CLOVER PRODUCTS BRANDED PRODUCTS PRODUCTS BRANDING Milk Milk Beverages Milk Fresh milk Clover Mmmilk Aquartz Creamline UHT UHT Milk Clover Great Taste Capri-Sun Cheese Steri Milk No Fat Tropika Elite Cheese Clover The One Manhattan Sacca VP Cheese Ultramel UHT Super M Processed cheese Beverages Danao Other slices Clover Krush Butters Elite Skim Milk Feta Clover Life Erica Powder Mozzarella Butter and spreads Tulip Beverages Clover Butro Cheese Nectar (KZN) butter spread Berg Other Clover Mooirivier Other Cream butter Cream cup Condensed Milk Clover Springbok Kremel Ghee butter Surromel Whey Clover Farmstyle Whey concentrate Cheese Full Cream Milk Clover Tussers Powder Rolled Dry powders Buttermilk powder 8g Butter 25 April 2012 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 25/04/2012 14:00:01 Supplied by www.sharenet.co.za Produced by the JSE SENS Department. 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