ELI - Ellies Holdings Limited - Dealing in securities by a director of Ellies

ELI - Ellies Holdings Limited - Dealing in securities by a director of Ellies   
ELLIES HOLDINGS LIMITED                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number: 2007/007084/06)                                           
JSE code: ELI     ISIN: ZAE000103081                                            
("Ellies")                                                                      
DEALING IN SECURITIES BY A DIRECTOR OF ELLIES                                   
Shareholders are advised of the following information relating to the dealing   
in securities by a director of Ellies.                                          
                                                                                
Name of director:                          Ryan Otto                            
Transaction date:                          30 March 2012                        
Class of securities:                       Ordinary shares                      
Nature of transaction:                     Off-market forward purchase of       
                                          2 306 754 Ellies ordinary             
shares expiring 30 April 2013         

Price per security:                        R3.63                                
Total value:                               R 8 373 517.02                       
Nature and extent of director`s interest:  Direct beneficial                    
Clearance to deal received:                Yes                                  
                                                                                
2 April 2011                                                                    
Sponsor                                                                         
Java Capital                                                                    
Date: 02/04/2012 17:10:59 Supplied by www.sharenet.co.za                     
Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.