ELI - Ellies Holdings Limited - Dealing in securities by a director of

ELI - Ellies Holdings Limited - Dealing in securities by a director of          
Ellies                                                                          
Ellies Holdings Limited                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number: 2007/007084/06)                                           
JSE code: ELI    ISIN: ZAE000103081                                             
("Ellies")                                                                      
DEALING IN SECURITIES BY A DIRECTOR OF ELLIES                                   
Shareholders are advised of the following information relating to the           
dealing in securities by a director of Ellies.                                  
                                                                                
Name of director:                          Ryan Otto                            
Transaction date:                          7 March 2012                         
Class of securities:                       Ordinary shares                      
Nature and value of transaction:           Zero cost collar hedge over 3        
000 000 Ellies shares in 12           

                                          equal tranches of 250 000             
                                          shares, each with a put strike        
                                          price of R2.61 and a call             
strike price of R3.95. Tranches       

                                          expire twice monthly from 22          
                                          December 2014 to 25 May 2015.         
Nature and extent of directors` interest:  Direct beneficial                    
Clearance to deal received:                Yes                                  
                                                                                
7 March 2012                                                                    
Sponsor                                                                         
Java Capital                                                                    
Date: 07/03/2012 12:47:04 Supplied by www.sharenet.co.za                     
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