BAT - BRAIT SE, Societas Europaea - Confirmation of Name Change

BAT - BRAIT SE, Societas Europaea - Confirmation of Name Change                 
BRAIT SE, Societas Europaea                                                     
(Incorporated in Luxembourg)                                                    
(Registered address: 42, rue de la Vallee, L-2661 Luxembourg)                   
(RCS Luxembourg B-13861)                                                        
JSE Code: BAT                                                                   
Issuer code: BRAIT                                                              
ISIN code: LU0011857645                                                         
("Brait" or "the Company")                                                      
CONFIRMATION OF NAME CHANGE                                                     
Shareholders are referred to the announcement released on SENS on 23 August 2011
in respect of the results of the Company`s Extraordinary General Meeting held on
22 August 2011, wherein it was stated that the terms of the merger with BM plc  
(a Maltese subsidiary of the Company), recorded that the Company had obtained   
shareholders` authority to change its legal form to that of a European Company  
("Societas Europaea"). It was further advised that Brait S.A. shall upon its    
registration with the Luxembourg Trade Registry, take the form of a Societas    
Europaea with the name of "Brait SE".                                           
The Company`s registration with the Luxembourg Trade Registry as "Brait SE"     
occurred on 29 August 2011 and its change of legal form was effective from that 
date. The Company`s name changed to "Brait SE" with effect from 29 August 2011  
for Luxembourg Stock Exchange purposes.                                         
Shareholders are advised that for the purposes of the exchange operated by the  
JSE Limited, the Company`s name change is with effect from 10 October 2011.     
The Company`s alpha code, short name and ISIN code remain unchanged.            
Luxembourg                                                                      
7 October 2011                                                                  
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Date: 07/10/2011 17:00:01 Supplied by www.sharenet.co.za                     
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