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LAF - Lonrho - Lonrho`s Oceanfresh to supply Walmart in the USA

Release Date: 25/07/2011 08:15
Code(s): LAF
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LAF - Lonrho - Lonrho`s Oceanfresh to supply Walmart in the USA Lonrho Plc (Incorporated and registered in England and Wales) (Registration number 2805337) (Share code: LAF ISIN number: GB0002568813) ("Lonrho" or "the Company") LONRHO`S OCEANFRESH TO SUPPLY WALMART IN THE USA Lonrho`s seafood division, Oceanfresh, is pleased to announce that its pure Hake Fillets will be sold in 500 Walmart stores in the U.S. beginning in October 2011. The Oceanfresh Fillets come from wild caught, sustainably sourced, nutritious white Hake that is fished in the deep, cold, waters in the Benguela current off the coast of Southern Africa. Hake is a new line for Walmart and is an example of the retailer`s commitment to offer the broadest assortment possible. Walmart is committed to provide its customers with seafood from responsibly managed sustainable sources. The sustainable fishing policies operated by Oceanfresh in Southern Africa under the WWF SASSI program (World Wildlife Fund endorsed Southern Africa Sustainable Sourcing Initiative) were important issues for Walmart in choosing Oceanfresh as a supplier. Oceanfresh is among the first South African companies to supply seafood to Walmart`s U.S. operations. As a result of this new partnership with Walmart, Oceanfresh has expanded its production capabilities in South Africa and this contract will stimulate over one hundred new direct jobs and hundreds of new indirect jobs to meet the new Walmart orders. David Lenigas, Lonrho`s Executive Chairman commented : Lonrho is delighted that Oceanfresh has been appointed as a fish supplier to the world`s largest retailer Walmart. Lonrho understands the importance of responsible fishing policies and prides itself on delivering the best quality products that are wild caught and from well managed and sustainable sources. Lonrho`s Oceanfresh division has been diligent in working with the World Wildlife Fund`s sustainable sourcing program to ensure that fish stocks are properly managed and that catch quotas are within sustainable levels to maintain wild fish stocks for future generations. Enquiries Lonrho Plc +44 (0) 20 7016 5105 David Lenigas Geoffrey White David Armstrong
Panmure Gordon +44 (0) 20 7459 3600 Tim Linacre Dominic Morley Adam Pollock Hannah Woodley Pelham Bell Pottinger +44 (0) 20 7861 3232 Charles Vivian James MacFarlane South African sponsor Java Capital 25 July 2011 Date: 25/07/2011 08:15:01 Supplied by www.sharenet.co.za Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.

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