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RDI - Rockwell Diamonds appoints new CEO ROCKWELL DIAMONDS INCORPORATED (A company incorporated in accordance with the laws of British Columbia, Canada) (Incorporation number BCO354545) (Formerly Rockwell Ventures Inc.) (South African registration number: 2007/031582/10) Share code on the JSE Limited: RDI ISIN: CA77434W1032 Share code on the TSX: RDI CUSIP Number: 77434W103 Share code on the OTCBB: RDIAF ("Rockwell") ROCKWELL DIAMONDS APPOINTS NEW CEO May 11, 2011, Vancouver, BC - Rockwell Diamonds Inc. ("Rockwell Diamonds" or the "Company") (TSX: RDI; JSE: RDI; OTCBB: RDIAF) is pleased to announce the appointment of Mr. James Campbell as President and Chief Executive Officer of the Company with effect from 1 June 2011. James joins Rockwell Diamonds from Lucara Diamond Corp where he was the Vice President - New Business. Prior to this he was Managing Director of African Diamonds plc ("AFD"), listed on London AIM and the Botswana Stock Exchange, for a period of four years until its acquisition by Lucara in December 2010. During this time he played an instrumental role in the process which led to the award of a Mining License for AK6, Lucara`s flagship diamond project in Botswana. Prior to joining AFD, James worked at De Beers for over twenty years. His career there culminated in his appointment as General Manager responsible for advanced exploration and resource delivery in the Global Mining and Exploration group. James holds a degree in Mining & Exploration Geology from the Royal School of Mines (Imperial College, London University) and an MBA with distinction from Durham University. James is a Fellow of the Institute of Mining, Metallurgy & Materials, Chartered Engineer (UK), Chartered Scientist (UK), a Professional Natural Scientist (RSA) and a member of the Institute of Directors of South Africa. Commenting on his decision to join the Company, James explains that: "Rockwell Diamonds has overcome a number of significant challenges in the last two years, and is on the verge of delivering on its growth potential. It has exciting investment plans to leverage its projects and sustainably ramp up carat production. During the process of evaluating this opportunity, both the projects and the management team made a positive impact on me, resulting in my decision to join the Company." "We are delighted to welcome James as the new leader of Rockwell Diamonds. He brings a wealth of experience gained in the diamond sector at this crucial time when Rockwell Diamonds is embarking on further investments to achieve its objective of ramping up monthly production to 10 000 carats within six years," says David Copeland, Chairman, Rockwell Diamonds. "We are confident that with his knowledge and understanding of the industry he will make a meaningful contribution to unlocking the underlying value of the Company." For further information on Rockwell and its operations in South Africa, please contact Mark Bristow Non-executive director and acting CEO +44 778 071 1386 Stephanie Leclercq Investor Relations +27 (0)83 307 7587 For further information on Rockwell, Investors should review Rockwell`s annual Form 20-F filing with the United States Securities and Exchange Commission www.sec.com and the Company`s home jurisdiction filings that are available at www.sedar.com. Johannesburg 11 May 2011 Sponsor Sasfin Capital (a division of Sasfin Bank Limited) Date: 11/05/2011 17:36:01 Supplied by www.sharenet.co.za Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.
