MPC - Mr Price - Earnings forecast for the 53 week trading period ended 2

MPC - Mr Price - Earnings forecast for the 53 week trading period ended 2       
April 2011                                                                      
Mr Price Group Limited                                                          
Registration number 1933/004418/06                                              
Incorporated in the Republic of South Africa                                    
ISIN: ZAE000026951                                                              
JSE share code: MPC                                                             
("Mr Price" or "the company" or "the group")                                    
EARNINGS FORECAST FOR THE 53 WEEK TRADING PERIOD ENDED 2 APRIL 2011             
As required by the JSE Limited Listing Requirements, a company is obliged to    
announce once it is reasonably certain that its results will differ by more     
than 20% over the corresponding reporting period. The company announced this    
expectation on SENS on 7 March 2011. The company is currently in the process    
of finalising its results for the 53 week trading period ended 2 April 2011     
and is therefore able to forecast the range of earnings estimates with          
reasonable certainty.                                                           
The company expects earnings per share ("EPS") to increase as follows:          
                         Growth %                                               
                         53 Weeks      52 Weeks                                 


 Basic EPS               48% - 53%     42% - 47%                                
 Headline EPS            48% - 53%     42% - 47%                                
 Core Headline EPS*      44% - 49%     39% - 44%                                


*Excludes adjustments relating to export partnerships                           
Retail sales for the period increased by 13%. Improved resourcing and lower     
mark-downs have resulted in a higher gross margin percentage, while tight       
expense control has further positively impacted results. The performance in     
the second half of the year was very pleasing and most divisions achieved       
significant increases in operating profit.                                      
The debtors` book continued to be well controlled and the net write off to      
book percentage has decreased over the comparable period.                       
Detailed results will be announced on SENS on 26 May 2011.                      
The above-mentioned figures and forecast financial information have not been    
reviewed and reported on by the company`s external auditors.                    
Durban                                                                          
3 May 2011                                                                      
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Mr Price Group Limited is a value retailer, selling fashionable products at     
everyday low prices, predominantly for cash. The group operates 937 stores      
in Southern Africa and 24 franchised stores in Africa. The five retail          
divisions, Mr Price Apparel, Mr Price Home, Mr Price Sport, Miladys and         
Sheet Street focus on clothing, footwear, sportswear, sporting goods,           
accessories and homewares. The group employs approximately 18 000               
associates.                                                                     
Date: 03/05/2011 08:00:03 Supplied by www.sharenet.co.za                     
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