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CLR - Clover Industries Limited - Clover to exclusively merchandise all Danone products in South Africa Clover Industries Limited (Incorporated in the Republic of South Africa) (Registration number 2003/030429/06) JSE Ordinary share code: CLR ISIN: ZAE000152377 JSE Preference share code: CLRP ISIN: ZAE000152385 CLOVER TO EXCLUSIVELY MERCHANDISE ALL DANONE PRODUCTS IN SOUTH AFRICA With effect from 1 May 2011, Danone Southern Africa ("Danone") will outsource all its merchandising services to Clover Industries Limited ("Clover"). In terms of this arrangement, all 134 current Danone Merchandisers will be transferred to Clover under the same employment terms and conditions and Clover will complete all merchandising tasks on behalf of Danone. Clover was selected by Danone after an in-depth analysis of available suppliers of merchandising services and an initial two year contract was awarded. Commenting on the decision, Mario Reis, CEO of Danone said "Clover is a longstanding third party partner and is a leading merchandising operator in the fresh products category. We are excited about this new arrangement as it will assist Danone in achieving excellent in-store execution and on-shelf availability." "The arrangement with Clover will materially strengthen our National Field Sales operation and broaden our footprint, allowing us to grow stronger. New job opportunities in field sales have also been created and these will be introduced from 1 June this year" he continued. Clover is currently rolling out its Project Cielo Blu, aimed at increasing efficiencies and capacity in the production and distribution network, to support future growth. Clover`s Chief Executive, Johann Vorster commented "We have always had a close working relationship with Danone. This step takes our collaboration to a new level, ensuring opportunities for both companies. "Clover is South Africa`s largest distributer of chilled goods and we have substantial critical mass due to the high delivery frequency required by fresh milk. Clover has more than 600 trucks that deliver to more than 14 000 points approximately every 4 days. That`s an average of 8 customers per day per truck. "We believe that Clover`s proven expertise in ensuring product availability, coupled with our know-how in in-store display, promotion and visibility will be to the benefit of all concerned, especially our customers." Enquiries: College Hill 011 447 3030 Frederic Cornet 083 307 8286 Morne Reinders 082 815 1844 Note to editors: About Clover Clover is a leading branded consumer goods group operating in South Africa and selected African countries. Its range of quality value added dairy and non- dairy products is delivered through one of the largest ambient and chilled distribution networks in southern Africa. Clover has been operating, in one form or another, since 1898 and has enjoyed a long and successful history as part of the development of South Africa`s dairy and FMCG industry. Clover was converted from a co-operative society into a public company in 2003. The Board and management of Clover have identified key value enhancing capital projects to redress historical inefficiencies in the distribution network, increase profitability and expand capacity to support current and future growth plans. The primary value enhancing optimisation and expansion project intends to relocate production facilities closer to milk sources in order to reduce distribution and related costs and expand the capacity of key distribution centres and warehouses in order to create sufficient capacity to support current and future growth. Iconic South African consumer brand with market recognition and pricing power Clover is a highly recognisable and iconic South African consumer brand associated with high quality products which are able to command relative price premiums. The Clover brand frequently ranks in the top ten of the "Most Famous Brands" surveys conducted in South Africa by independent brand surveyors. Furthermore, in the 2010 Brand Icon Benchmark Survey by (TGI) City Press & Rapport, Clover was voted one of only 17 brands in South Africa to achieve the status of "Platinum Iconic Brands". Clover`s strong brand and loyal customer and consumer following allow its products to carry a brand premium which is a distinguishing feature for Clover products. Clover`s product portfolio consists of Clover branded products, Clover sub- branded products and stand alone brands, as set out in the table below: CLOVER CLOVER STAND-ALONE NON CLOVER BRANDED DUAL-BRANDED ENDORSED BRANDING PRODUCTS PRODUCTS PRODUCTS MILK MILK BEVERAGES MILK Fresh milk Clover Mmmmilk Aquartz Creamline UHT Milk Clover Great Capri-Sun UHT Steri Milk Taste No Fat Erica CHEESE CHEESE Clover the One Tulip Elite VP Cheese Ultramel UHT Tropika Sacca Processed BEVERAGES Manhattan Berg cheese Clover Krush Super M OTHER Feta Clover Life Cream cup Elite SMP Mozzarella OTHER Kremel BEVERAGES Clover Butro Surromel Nectar (KZN) Clover OTHER Mooirivier Cream Clover Condensed Springbok Milk Clover Ghee Zoetvlei Whey Clover Rocky Whey Ridge concentrate Clover Skim Milk Farmstyle Powder Clover Tussers Full Cream Milk Powder Rolled Dry powders Buttermilk powder Johannesburg 8 April 2011 Sponsor RAND MERCHANT BANK (a division of FirstRand Bank Limited) Date: 08/04/2011 12:05:01 Supplied by www.sharenet.co.za Produced by the JSE SENS Department. 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