SFH - SA French Limited - Appointment of Financial Director

SFH - SA French Limited - Appointment of Financial Director                     
SA FRENCH LIMITED                                                               
Incorporated in the Republic of South Africa                                    
(Registration Number:  1982/009174/06)                                          
Share Code:  SFH ISIN:ZAE000108890                                              
("SA French" or "the Company")                                                  
APPOINTMENT OF FINANCIAL DIRECTOR                                               
In compliance with paragraph 3.59(a) of the Listings Requirements of the JSE    
Limited, the Board of Directors of SA French is pleased to announce the         
appointment of Mr Peter van Zyl as the Financial Director of the Company with   
effect from 22 March 2011.                                                      
The appointment is an interim one to provide support to the current executive   
management and to ensure that the financial governance of the business is       
maintained.  The Company will continue to look for a full time appointment to   
the position by the end of the year through a rigorous and detailed process to  
ensure the correct individual is identified and appointed.  Mr van Zyl will     
assist in this process and provide a smooth handover and support when the full  
time appointment is made to ensure the financial function is not compromised in 
any way.                                                                        
Mr van Zyl has wide-ranging operational experience in financial management and  
Financial Director roles and has entrepreneurial experience, with a particular  
focus on the ICT industry.  From 2004 to 2009 he was Commercial Director of     
Sekunjalo Investments Limited, where he managed a wide range of transactions,   
including the Sekunjalo Health Care Rights Issue, the acquisition of a BEE stake
in British Telecom and Marine Growers from Transnet, as well as the             
restructuring of Sekunjalo Financial Services and hence has many years of       
experience in the listed environment.                                           
Since 2009 Mr van Zyl has been Financial Director of AfrAsia Corporate Finance. 
AfrAsia Corporate Finance is a Cape Town based associate of Mauritian           
headquartered AfrAsia Bank.  It provides financial advisory and capital raising 
solutions to clients in connection with Mergers & Acquisitions, Restructurings  
and other strategic matters.  It also manages investment funds that integrate   
capital with its advisory capabilities.                                         
Johannesburg                                                                    
22 March 2011                                                                   
Designated Advisor:  PSG Capital (Proprietary) Limited                          
Date: 22/03/2011 12:51:00 Supplied by www.sharenet.co.za                     
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