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SIL - Wilderness Holdings Limited - Re-Structuring of Wilderness Holdings

Release Date: 02/03/2011 10:51
Code(s): WIL
Wrap Text

SIL - Wilderness Holdings Limited - Re-Structuring of Wilderness Holdings Limited Wilderness Holdings Limited (Incorporated in Botswana on 23 February 2004) (Registration number 2004/2986) (Registered as an external company in South Africa on 27 November 2009) (Registration number 2009/022894/10) ISIN: BW0000000868 Share code: WIL ("Wilderness" or "the Company") RE-STRUCTURING OF WILDERNESS HOLDINGS LIMITED Shareholders are advised that the Company shall commence immediately with re- structuring and re-organising in order to position the business for future challenges and growth opportunities. The Company is in the business of `building sustainable conservation economies` achieved through the employment of a responsible tourism model. To this end, the Company has adopted a conceptual organisational platform for sustainable businesses based on the 4Cs namely, Conservation, Community, Culture and Commerce. Through the 4Cs we have created a tangible, meaningful philosophy around the importance of balancing the creation of financial, social and environmental equity. This platform has necessitated the re-organisation of roles and responsibilities to best support the Company`s ongoing strategy: - Andy Payne shall continue to serve as Group CEO responsible for driving the strategy of the business and the Wilderness brand, pursuing initiatives to connect the brand to both our customers and our clients. He will also be responsible for growing the business; - Keith Vincent shall move into the role of MD of the Company. Keith will be supported by Dave van Smeerdijk as Deputy MD, and together they will manage the existing Wilderness businesses; - Derek de la Harpe will take on role of Chief Sustainability Officer, in addition to his existing role as CFO. Derek`s challenge shall be the integration of the 4Cs concept into the business. The process of reorganisation involved the rebranding of the Wilderness Group. Instead of being a `house of brands` we now are becoming a `branded house`. Our trading brands shall be formally launched at Indaba in May 2011 with a `soft launch` effective immediately. The parent brand is now Wilderness. Our trading brands are now: - Wilderness Safaris - Wilderness Adventures - previously Safari Adventure Company - Wilderness Explorations - previously not a brand but part of Wilderness Safaris - Wilderness Air - previously Sefofane - The Wilderness Collective - a new brand comprising sustainable programmes around the world (not owned by Wilderness) to which we will lend the Wilderness 4Cs philosophy, sales and marketing expertise and infrastructure and overall strategic direction Supporting this branded house will be our social and environmental programmes undertaken through Children in the Wilderness and The Wilderness Wildlife Trust. Management is confident that this re-organisation will realign the business units, improve internal engagement models, result in more focused measurement and align talent and skill to roles and responsibilities. We do not anticipate that this restructuring will result in job losses. For further information, please contact: Julia Swanepoel Company Secretary (SA) +27 11 257 5054 Email: julias@wilderness.co.za Sponsoring broker Capital Securities (A member of the Botswana Stock Exchange) JSE sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) 2 March 2011 Date: 02/03/2011 10:51:00 Supplied by www.sharenet.co.za Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.

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