ELI - Ellies Holdings Limited - Dealing in securities

ELI - Ellies Holdings Limited - Dealing in securities                           
Ellies Holdings Limited                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number: 2007/007084/06)                                           
JSE code: ELI    ISIN: ZAE000103081                                             
(the "company")                                                                 
DEALING IN SECURITIES                                                           
Shareholders are advised of the following information, relating to the dealing  
in securities by directors of the company:                                      
                                                                                
Director:                           RH Berkman                                  
Name of company:                    Ellies Holdings Ltd                         
Transaction date:                   21 February 2011                            
Class of securities:                Ordinary shares                             
Price per security:                 R2.15                                       
Number of securities:               1 620 000                                   
Total value:                        R3,483,000.00                               
Nature of transaction:              Purchase (off-market)                       
Nature and extent of interest:      Direct beneficial                           


Director:                           ER Salkow                                   
Name of subsidiary company:         Ellies Holdings Ltd                         
Transaction date:                   21 February                                 
Class of securities:                Ordinary shares                             
Price per security:                 R2.15                                       
Number of securities:               1 620 000                                   
Total value:                        R3,483,000.00                               
Nature of transaction:              Sale (off-market)                           
Nature and extent of interest:      Direct beneficial                           
                                                                                
Clearance to deal was received as required in terms of the JSE`s Listings       
Requirements.                                                                   
22 February 2011                                                                
Sponsor                                                                         
Java Capital                                                                    
Date: 22/02/2011 11:28:01 Supplied by www.sharenet.co.za                     
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