ELI - Ellies Holdings Limited - Dealing in securities

ELI - Ellies Holdings Limited - Dealing in securities                           
Ellies Holdings Limited                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number: 2007/007084/06)                                           
JSE code: ELI    ISIN: ZAE000103081                                             
(the "company")                                                                 
DEALING IN SECURITIES                                                           
Shareholders are advised of the following information, relating to the dealing  
in securities by a director and a director of a major subsidiary of the         
company:                                                                        
                                                                                
Director:                                      Raymond Berkman                  
Name of company:                               Ellies Holdings Ltd              
Transaction date:                              25 January 2010                  
Class of securities:                           Ordinary shares                  
Price per security:                            R2.00                            
Number of securities:                          100 000                          
Total value:                                   R200,000.00                      
Nature of transaction:                         Purchase (on-market)             
Nature and extent of interest:                 Direct beneficial                
                                                                                
Director:                                      Gary Gillingham                  
Name of subsidiary company:                    Ellies (Pty) Ltd                 
Transaction date:                              25 January 2010                  
Class of securities:                           Ordinary shares                  
Price per security:                            R2.00                            
Number of securities:                          100 000                          
Total value:                                   R200,000.00                      
Nature of transaction:                         Purchase (on-market)             
Nature and extent of interest:                 Direct beneficial                
                                                                                
Clearance to deal was received as required in terms of the JSE`s Listings       
Requirements.                                                                   
27 January 2011                                                                 
Sponsor                                                                         
Java Capital                                                                    
Date: 27/01/2011 12:48:40 Supplied by www.sharenet.co.za                     
Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.