PFG - Pioneer Food Group Limited - Dealing in company`s shares by a director

PFG - Pioneer Food Group Limited - Dealing in company`s shares by a director    
PIONEER FOOD GROUP LIMITED                                                      
Incorporated in the Republic of South Africa                                    
(Registration number: 1996/017676/06)                                           
JSE share code: PFG                                                             
ISIN: ZAE000118279                                                              
("Pioneer Foods" or "the Company")                                              
DEALING IN COMPANY`S SHARES BY A DIRECTOR                                       
NAME OF DIRECTOR                  TA Carstens                                   
COMPANY OF WHICH I AM A                                                         
DIRECTOR                          Pioneer Food Group Limited                    
STATUS:EXECUTIVE/NON-EXECUTIVE    Executive                                     
TYPE OF SECURITIES                Shares                                        
CLASS OF SECURITIES               Ordinary                                      
DATE OF TRANSACTION               25 January 2011                               
CENTS PER SHARE                   2 186                                         
NUMBER OF SECURITIES TRANSACTED   30 492                                        
TOTAL RAND VALUE OF SECURITIES    R666 555.12                                   
NATURE OF TRANSACTION             Delivery taken of options                     
previously granted in terms of the            

                                  Company`s deferred delivery scheme            
                                  (Off-market)                                  
NATURE AND EXTENT OF INTEREST                                                   
IN THE TRANSACTION                Direct beneficial                             
CLEARANCE OBTAINED                Yes                                           
NAME OF DIRECTOR                  TA Carstens                                   
COMPANY OF WHICH I AM A                                                         
DIRECTOR                          Pioneer Food Group Limited                    
STATUS:EXECUTIVE/NON-EXECUTIVE    Executive                                     
TYPE OF SECURITIES                Shares                                        
CLASS OF SECURITIES               Ordinary                                      
DATE OF TRANSACTION               25 January 2011                               
CENTS PER SHARE                   5 700                                         
NUMBER OF SECURITIES TRANSACTED   19 200                                        
TOTAL RAND VALUE OF SECURITIES    R1 094 400                                    
NATURE OF TRANSACTION             Disposal (on-market)                          
NATURE AND EXTENT OF INTEREST                                                   
IN THE TRANSACTION                Direct beneficial                             
CLEARANCE OBTAINED                Yes                                           
Paarl                                                                           
26 January 2011                                                                 
Sponsor                                                                         
PSG Capital (Pty) Limited                                                       
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