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MSM - Massmart Holdings Limited - Sales Update MASSMART HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 1940/014066/06) Share Code: MSM ISIN Code: ZAE000029534 ("Massmart") Sales Update Included in the Massmart June 2010 annual report, to be released on Massmart`s website and distributed to shareholders today, are the following paragraphs: "For the 14 weeks to 3 October 2010, total sales increased by 14.9% and comparable sales increased by 9.2%, continuing the trends experienced for most of the second half of the 2010 financial year, specifically strong General Merchandise and Home Improvement trading performances. "In the short term, we expect the Food and African businesses to continue to underperform due to food deflation and the strong Rand, respectively, but expect gradual improvement in both of these throughout the coming financial year. "Acknowledging the concerns and uncertainty permeating the global economy, if current South African economic and trading trends continue for the financial year, Massmart should achieve profit growth, before any foreign exchange translation adjustments, ahead of sales growth for the full year." The financial information on which this outlook statement is based has not been reviewed or reported on by the Company`s external auditors. Johannesburg 28 October 2010 Sponsor: Deutsche Securities (SA) (Proprietary) Limited Date: 28/10/2010 07:05:31 Supplied by www.sharenet.co.za Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.
