MSM - Notification of dealings in securities of Massmart by a director of a

MSM - Notification of dealings in securities of Massmart by a director of a     
major subsidiary                                                                
Massmart Holdings Limited                                                       
(Incorporated in the Republic of South Africa)                                  
Registration number 1940/014066/06                                              
Share code: MSM                                                                 
ISIN: ZAE000029534                                                              
("Massmart" or "the Company")                                                   
Notification of dealings in securities of Massmart by a director of a major     
subsidiary                                                                      
In compliance with rule 3.63 to 3.66 of the JSE Listing Requirements, the       
following dealings in the securities of Massmart Holdings Limited have taken    
place by a director of a major subsidiary of the Company:                       
Subsidiary director:          John Hart                                         
Subsidiary:                   Massdiscounters                                   
Number of securities:         25,000                                            
Class of security:            Ordinary                                          
Nature of interest:           Direct, beneficial                                
Nature of transaction:        Exercise of Options / Sale of shares              
Option Strike dates:          23 February 2007                                  
Date:                         09 September 2010                                 
Prior authority to transact:  Obtained                                          
i) Nature of transaction:          Exercise of options                          
No:                           25,000                                        
    Vesting Period:               23 February 2009                              
Price:                   Weighted Average price: R67.79                         
ii)Nature of transaction:          Sale of shares                               
No                            25,000                                        
    Price:                        R128.00                                       
    Total transaction value:      R 3,200,000.00                                
The transaction set out above was an on-market trade.                           
10 September 2010                                                               
Johannesburg                                                                    
Sponsor to Massmart:                                                            
Deutsche Securities (SA) (Proprietary) Limited                                  
Date: 10/09/2010 14:47:01 Supplied by www.sharenet.co.za                     
Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.