FBR - Famous Brands Limited - Dealings in securities by a

FBR - Famous Brands Limited - Dealings in securities by a                       
director of a major subsidiary                                                  
FAMOUS BRANDS LIMITED                                                           
(Incorporated in the Republic of South Africa)                                  
(Registration number 1969/004875/06)                                            
Share code: FBR  ISIN code: ZAE000053328                                        
("the Company")                                                                 
DEALINGS IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY                      
In compliance with section 3.63 to 3.65 of the Listings                         
Requirements of the JSE Limited , we hereby advise of the                       
following dealings by a director of a major subsidiary in                       
the Company`s securities:                                                       
Name of director:                   DP Hele                                     
Name of company :                   Famous Brands UK                            
Limited, a95%                                                                   
subsidiary of the                            

company                                                                         
Date of transaction:                27 August 2010                              
Nature of transaction:              Sale of options in the                      
company                                                                         
                                   ordinary shares                              
Number of options sold:             2 786                                       
Option strike price:                3350 cents                                  
Total value of transaction:         R93 331.00                                  
Class of securities:                Options in respect of                       
ordinary                                                                        
                                   shares                                       
Nature and extent of director`s                                                 
Interest:                           Sale of share options                       
granted                                                                         
                                   in April 2006                                
Interest:                           Direct beneficial                           
Clearance to deal:                  Yes                                         
Name of director:                   DP Hele                                     
Name of company :                   Famous Brands UK                            
Limited, a95%                                                                   
                                   subsidiary of the                            
company                                                                         
Date of transaction:                27 August 2010                              
Nature of transaction:              Sale of options in the                      
company                                                                         
                                   ordinary shares                              
Number of options sold:             14                                          
Option strike price:                3370 cents                                  
Total value of transaction:         R471.80                                     
Class of securities:                Options in respect of                       
ordinary                                                                        
shares                                       

Nature and extent of director`s                                                 
Interest:                           Sale of share options                       
granted                                                                         
in April 2006                                

Interest:                           Direct beneficial                           
Clearance to deal:                  Yes                                         
The above trades were concluded on market.                                      
Midrand                                                                         
30 August 2010                                                                  
Sponsor                                                                         
Standard Bank                                                                   
Date: 30/08/2010 12:19:01 Supplied by www.sharenet.co.za                     
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