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STANDARD BANK LAUNCHES FIRST 'WEB MEETS WORLD' BRAND

Release Date: 23/08/2000 11:28
Code(s): SBK SBKP
Wrap Text
PRESS RELEASE

STANDARD BANK TODAY (TUESDAY 22 AUGUST 2000) ANNOUNCED THE LAUNCH OF
BLUEBEAN.COM, A NEW BRAND IN FINANCIAL SERVICES AND ONLINE SHOPPING.
BLUEBEAN.COM WILL PROVIDE CUSTOMERS WITH A WHOLE NEW EXPERIENCE IN TRANSACTING ELECTRONICALLY - AN EXPERIENCE WHERE 'WEB MEETS THE WORLD'.
BLUEBEAN.COM IS LAUNCHING WITH A TRANSACTION CARD, OVER 25 OF SOUTH AFRICA'S TOP RETAILERS AND AN INNOVATIVE REWARD SCHEME. THE CARD IS A UNIQUE
COMBINATION OF A NORMAL CREDIT CARD (BACKED BY MASTERCARD), AN ATM CARD AND A SECURE INTERNET SHOPPING CARD.
ON ANNOUNCING THE LAUNCH OF BLUEBEAN.COM, STANBIC CE JACKO MAREE SAID, "OVER THE LAST YEAR, A TEAM OF MORE THAN 100 PEOPLE FROM DIFFERENT AREAS OF STANDARD BANK, HAS WORKED WITH INTERNATIONAL MANAGEMENT CONSULTANTS MARCHFIRST -WHO DEVELOPED THE UK'S EGG OFFERING-, TO RESEARCH AND ASSESS THE WAY FORWARD FOR DEVELOPING A BUSINESS-TO-CONSUMER E-COMMERCE OFFERING IN SOUTH AFRICA. WE BELIEVE WE HAVE CREATED THE BEST OF BOTH WORLDS BY LAUNCHING WITH A SECURE WEB-BASED TRANSACTION CARD THAT CAN ALSO BE USED IN THE REAL WORLD.
"BEING A PART OF STANDARD BANK MEANS IT WILL BENEFIT FROM THE PROCESSES, SYSTEMS AND EXPERTISE OF AN ESTABLISHED BANK, BUT AS A SEPARATE, YOUNG AND INNOVATIVE BRAND, IT OPENS UP NEW CHANNELS AND OPTIONS FOR THE CUSTOMER." THE CARD, WHICH INCORPORATES STANDARD BANK'S PROPRIETARY SECURE ELECTRONIC PAYMENT ("SEP") TECHNOLOGY TO ENSURE TOTALLY SECURE INTERNET SHOPPING, ALSO OPERATES AS AN ORDINARY CREDIT CARD. IT CAN BE USED TO EFFECT PAYMENTS IN THE INTERNET WORLD, AND THE REAL WORLD AND TO TRANSACT AT AUTOMATIC TELLER MACHINES (ATM'S). A GARAGE CARD CAN BE LINKED AS WELL. PRICING FOR THE CARD IS VERY COMPETITIVE.
GROUP TECHNOLOGY AND E-COMMERCE DIRECTOR PETER WHARTON-HOOD SAYS THAT
BLUEBEAN.COM HAS BEEN DEVELOPED TO ALLOW STANDARD BANK TO CATER FOR THE NEEDS OF THE EMERGING INTERNET-SAVVY SECTOR OF THE MARKET. BLUEBEAN.COM ALSO OFFERS OPPORTUNITIES TO ADD VALUE TO THE EXISTING CUSTOMER BASE WHILE SECURING NEW INCOME STREAMS FROM NON-TRADITIONAL BANKING PRODUCTS AND SERVICES.
"BLUEBEAN.COM IS ESSENTIALLY A DYNAMIC ONLINE SHOPPING ENVIRONMENT WHICH PROVIDES INITIAL ACCESS TO MORE THAN 25 HAND-PICKED RETAILERS AND MERCHANTS OFFERING A WIDE RANGE OF PRODUCTS AND SERVICES," SAYS WHARTON-HOOD. "THERE ARE BOOKSTORES, JEWELLERS, SPORTS SHOPS, WINE MERCHANTS, FLORISTS, GROCERS AND MANY MORE. WHILST WE AIM ULTIMATELY TO HAVE APPROXIMATELY 100 MERCHANTS ON THE SITE, ONLINE SHOPPERS WILL BE ABLE TO FIND WHATEVER THEY HAVE IN MIND TO BUY THROUGH BLUEBEAN.COM. CONSUMERS WILL ALSO BE ABLE TO BUY AND SELL PROPERTY; BOOK TICKETS; MAKE TRAVEL ARRANGEMENTS; BID IN ONLINE AUCTIONS AND ACCESS A HOST OF FINANCIAL SERVICES INCLUDING INTERNET BANKING"
AN INNOVATIVE REWARD SCHEME ENCOURAGES USERS TO SHOP USING THEIR BLUEBEAN.COM TRANSACTION CARD BOTH OFFLINE AND ONLINE. "CUSTOMERS GET 1% FOR USING THE BLUEBEAN.COM CREDIT CARD FOR ALL PURCHASES. 2% IS GIVEN WHEN SEP IS USED VIA THE ONLINE MALL", SAYS WHARTON-HOOD. THE POINTS, OR BEANS AS THEY ARE KNOWN AS, CAN BE REDEEMED IMMEDIATELY - BUT ONLY IN THE ON-LINE BLUEBEAN.COM SHOPPING MALL. FURTHERMORE WE EXPECT ALL THE BEANS TO BE USED BY OUR CUSTOMERS AS THERE ARE NO REWARD HURDLES AND NO REDEMPTION DIFFICULTIES.
THE INTEGRATED ONLINE/OFFLINE CONFIGURATION OF BLUEBEAN.COM IS IN KEEPING WITH INTERNATIONAL TRENDS WHICH SHOW THAT 'CLICKS AND MORTAR' OFFERINGS PROVIDE AN IDEAL OPTION WHEN THERE IS AN EXISTING CUSTOMER BASE, EXISTING CUSTOMER LOYALTY AND THE NECESSARY SUPPORT PROCESSES ALREADY IN PLACE. ACCORDINGLY, BLUEBEAN.COM LEVERAGES THE EXISTING SKILLS AND INFRASTRUCTURE WITHIN STANDARD BANK FOR ITS TECHNOLOGY PLATFORM, SOPHISTICATED CUSTOMER CONTACT CENTRE, CARD SYSTEM, RETAIL PARTNERSHIPS AND RISK MANAGEMENT REQUIREMENTS.
STANDARD BANK'S BUDGETED CASH INVESTMENT FOR BLUEBEAN.COM IN ITS FIRST YEAR WILL BE A TOTAL OF R83 MILLION. THE TARGET IS TO SECURE 300 000 CONSUMERS WITHIN THE FIRST FIVE YEARS. IT IS EXPECTED TO TURN PROFITABLE IN YEAR THREE. WHARTON-HOOD IS CONFIDENT THAT THE TIMING OF STANDARD BANK'S BUSINESS TO CONSUMER E-COMMERCE OFFERING COULD NOT HAVE BEEN BETTER, SAYING THAT THERE ARE CURRENTLY 1,8 MILLION INTERNET USERS IN SOUTH AFRICA (AND GROWING). MOREOVER, STANDARD BANK ALREADY HAS 140 000 ACTIVE USERS OF ITS INTERNET BANKING FACILITIES - REPRESENTING A TARGET AUDIENCE WHICH IS BECOMING INCREASINGLY RECEPTIVE TO OTHER ONLINE TRANSACTING OPTIONS. BY ALIGNING WITH A YOUNG AND DYNAMIC BRAND SUCH AS BLUEBEAN.COM, STANDARD BANK WILL BE ABLE TO ATTRACT THE INTERNET-SAVVY SECTOR AND DEVELOP NEW REVENUE STREAMS FOR THE BANK AS CUSTOMER ACCEPTANCE TAKES OFF AND THE CUSTOMER EXPERIENCE IN BLUEBEAN.COM EXPANDS INTO ITS NEXT EXCITING PHASES. -ENDS- CONTACT DETAILS FOLLOW- ISSUED BY : SASANI COMMUNICATIONS SYLVIA SCHUTTE / MARIE HITZEROTH TEL. 011 784 2598
ON BEHALF OF : STANDARD BANK INVESTMENT CORPORATION (PTY) LTD JACKO MAREE - 011 636 2422 PETER WHARTON-HOOD - 011 636 5530 DATE : TUESDAY, 22 AUGUST 2000

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