ELLIES HOLDINGS LIMITED - Dealing in securities by a director, an associate of a director and a director of a major subsidiary

Dealing in securities by a director, an associate of a director and a director of a major subsidiary

ELLIES HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number: 2007/007084/06)
JSE code: ELI ISIN: ZAE000103081
(“Ellies”)

DEALING IN SECURITIES BY A DIRECTOR, AN ASSOCIATE OF A DIRECTOR
AND A DIRECTOR OF A MAJOR SUBSIDIARY

Shareholders are advised of the following information relating to the dealing in securities by an associate
of a director of Ellies and by a director of a major subsidiary of Ellies.

 Name of associate                      Berrywood Investments 10 (Proprietary) Limited
 Name of director:                      Ellie Salkow, 100% shareholder of Berrywood Investments
 Transaction date:                      10 August 2012
 Class of securities:                   Ordinary shares
 Nature of transaction:                 Off market Zero cost collar hedge over 3 075 000 Ellies shares
                                        in 8 equal tranches of 384 375 each with, in each case, a put
                                        strike price of R5.63 and a call strike price of R8.85 and with
                                        twice monthly expiry dates from 16 October 2014 to
                                        22 January 2015

 Name of director:                      Gary Wiltshire
 Name of subsidiary company:            Ellies (Proprietary) Limited
 Transaction date:                      10 August 2012
 Class of securities:                   Ordinary shares
 Nature of transaction:                 Off market forward purchase of 700 000 Ellies ordinary shares
                                        expiring 10 August 2013
 Price per security:                    R6.768
 Total value:                           R4 737 600
 Clearance to deal received:            Yes

 Name of director:                      Ryan Otto
 Transaction date:                      10 August 2012
 Class of securities:                   Ordinary shares
 Nature of transaction:                 Off market purchase of contracts for difference in respect of
                                        986 169 shares at R6.2548 per share
 Total value:                           R6 168 289.86
 Clearance to deal received:            Yes

14 August 2012

Sponsor
Java Capital

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