LONDON, Jan 18 (Reuters) - British retailer Marks & Spencer
has recruited a marketing director for its food business
as it seeks to get the division back on track after a year of
M&S said on Thursday Sharry Cramond would join on Jan. 29 in
the new role of marketing director, food and hospitality. She
comes from U.S. firm Southeastern Grocers and has also worked
for Tesco and Coles Australia.
The group re-set its strategy in November, two months after
retail veteran Archie Norman joined as chairman. It said, for
example, that it would slow down openings of standalone Simply
M&S's food business, which is focused at the premium end of
the market, has reported four straight quarters of like-for-like
sales decline - the latest in the key Christmas quarter.
Earlier this month, Chief Executive Steve Rowe said M&S had
a lot of work to do to improve its food offer.
"We know we’ve got some issues that we’ve got to deal with
around pricing, around availability, around operation and we are
on to those," he told reporters.
Cramond's appointment forms part of a major restructuring of
M&S's marketing operation.
Nathan Ansell, currently marketing director customer &
loyalty, has been appointed to the new role of marketing
director, clothing & home, while Rob Weston will move to be
marketing director, brand & customer.
All three will report to Patrick Bousquet-Chavanne,
executive director, customer, marketing & digital.
The marketing revamp is the latest in a raft of new year
announcements from M&S. It has already detailed changes to its
technology function and clothing and home logistics operation.
(Reporting by James Davey; Editing by Mark Potter)
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