Chinese e-commerce sites ditch Dolce & Gabbana in ad backlash
BEIJING, Nov 22 (Reuters) - Chinese e-commerce sites have
removed Dolce & Gabbana products amid a spiralling backlash
following a series of ads that were condemned as "racist" by
celebrities and on social media.
NetEase Inc e-commerce platform Kaola confirmed it
had removed Dolce & Gabbana products while luxury goods retailer
Secoo said it removed the brand's listings on Wednesday evening.
Checks done by Reuters on Thursday morning showed pages that
previously linked to Dolce & Gabbana products on the e-commerce
sites hosted by Alibaba Group Holding Ltd and JD.com
Inc were no longer available and searches for the brand
returned no products.
Alibaba and JD.com did not respond to requests for comment.
Earlier this week, the brand released a series of adverts in
which a Chinese woman struggles to eat pizza and spaghetti with
chopsticks, sparking criticism on social media.
The blunder was compounded when screenshots were circulated
online that appeared to show Dolce & Gabbana designer Stefano
Gabbana making negative remarks about China.
The topic quickly went viral on China's Twitter-like Weibo
platform, with over 120 million views. The brand cancelled a
fashion show in Shanghai on Wednesday following the backlash.
The company later apologised in a statement on Weibo, saying
both Gabbana's and the brand's accounts had been hacked.
The company did not respond to requests for comment on the
Celebrities including "Memoirs of a Geisha" movie star Zhang
Ziyi criticised the brand, while singer Wang Junkai said he had
terminated an agreement to be the brand's ambassador.
The uproar against the brand continued on Thursday, with
many groups calling for a boycott of the brand.
An airport duty fee shop in the southern Chinese city of
Haikou said on Weibo it had removed all Dolce & Gabbana products
from its shelves.
The Communist Party Youth League, the youth wing of the
ruling Chinese Communist Party, said on Weibo "we welcome
foreign companies to invest and develop in China ... companies
working in the country should respect China and Chinese people".
(Reporting by Pei Li and Cate Cadell in Beijing; Editing by
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