* Analysts cite hurdles for applying MicroLED to small
* Shares of Apple screen suppliers slide on report but pare
* Other tech giants also developing MicroLED technology
(Recasts and adds analyst comment)
March 19 (Reuters) - Apple Inc is developing its
own MicroLED device displays and has made small numbers of the
screens for testing, Bloomberg reported, in a move that could
hurt Asian display suppliers to the U.S. tech giant over the
MicroLED is a new display technology that has grabbed the
attention of several tech firms. Screens using MicroLED are
thinner, brighter, use less power and are more durable than the
OLED displays that are increasingly being adopted for a variety
of smart devices.
The new technology is however unproven and difficult to use,
"It is not clear whether MicroLED will be better than the
OLED displays Apple uses for its smartwatches. At this point,
this seems to me that Apple wants to show off - its more of what
look what we can do rather than a realistic alternative," said
Dongbu Securities analyst S.R. Kwon.
Apple is developing MicroLED screens at a secret plant in
California in a project overseen by Lynn Youngs, who is in
charge of iPhone and Apple Watch screen technology, Bloomberg
said, citing people familiar with the matter.
The company aims to use the new technology in its wearable
computers first, the report said, adding that it is unlikely to
reach an iPhone for at least three to five years.
Apple declined to comment.
Shares in Asian display makers initially slid on the news on
Monday but later pared losses. Shares in Sharp Corp,
Japan Display Inc and LG Display Co Ltd
ended the day between 1.6 percent and 2.4 percent lower.
Other tech giants looking at the technology include Taiwan's
Hon Hai Precision Industry Co Ltd, Apple's main
contract manufacturer. It acquired U.S. MicroLED display startup
eLux Inc last year through Sharp Corp and other group units.
Sony Corp started selling large display systems
using the technology for corporate users last year, and Samsung
Electronics Co unveiled a MicroLED TV this January.
(Reporting by Lawrence Delevingne in New York, Stephen Nellis
in San Francisco, Abinaya Vijayaraghavan in Bengaluru, Makiko
Yamazaki in Tokyo and Ju-min Park in Seoul; Editing by Edwina
© 2018 Thomson Reuters. All rights reserved. Reuters content is the intellectual property of Thomson Reuters or its third party content providers. Any copying, republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters. Thomson Reuters shall not be liable for any errors or delays in content, or for any actions taken in reliance thereon. "Reuters" and the Reuters Logo are trademarks of Thomson Reuters and its affiliated companies.