Carrefour digital chief Cheval to head French hypermarkets arm
* Cheval replaces Alain Rabec, who is leaving the group
* Cheval among high-profile execs recruited by CEO Bompard
* Reviving French hypermarkets is a Bompard priority
(Adds details, background)
By Dominique Vidalon
PARIS, Sept 14 (Reuters) - Carrefour picked its
digital chief Marie Cheval to replace Alain Rabec as head of its
French hypermarket stores, highlighting the growing importance
of its digital and online businesses in its broader strategy to
revive its fortunes.
Carrefour is in the midst of a five-year overhaul plan
unveiled in January to cut costs and jobs, boost E-commerce
investment, and expand into convenience stores.
The plan entails reducing Carrefour's reliance on big
hypermarkets in an effort to lift profits and sales, and tackle
growing competition from U.S. online giant Amazon.
Cheval's role will be to "bring the transformation of the
operational and commercial model of the hypermarket business,
which is a major challenge for the success of the Carrefour’s
Transformation Plan," the company said in a statement.
Cheval, a former CEO of Societe Generale’s online
bank Boursorama, was among several high-profile executives
recruited outside the company a year ago by group chief
executive Alexandre Bompard.
Bompard himself joined Carrefour from electronics retailer
FNAC Darty in July 2017.
Cheval, currently executive director for the company's
'E-Commerce, Services and Digital Transformation' units, retains
the supervision of financial services, added Carrefour.
She will be replaced by Enrique Garcia Lopez as Executive
Director for E-commerce and Digital Transformation for France.
Her replacement as the head of Carrefour's digital
transformation will announced at a later date.
The "Carrefour 2022" plan has been relatively well received
by investors as being the right sort of strategy to prepare the
ground for a recovery.
But firmer evidence of an improvement in its business
performance has remained elusive in France, where Carrefour
faces competition from the likes of Amazon and pressure from
discounting at rivals such as Leclerc.
In France, where Carrefour makes 47 percent of its sales,
hypermarket sales fell 1 percent year-on-year in the second
quarter, with a 2.3 percent decline in the first quarter.
Rabec, a Carrefour veteran who was named as executive
director of Carrefour Hypermarkets France in 2016, has decided
to leave the group, added the company. It did not give further
details regarding Rabec's departure.
(Reporting by Dominique Vidalon;
Editing by Sudip Kar-Gupta)
First Published: 2018-09-14 13:02:32
Updated 2018-09-14 13:30:31
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